C300 Pro V2
Personal Experience Story Hook Brief & Creator Guidelines
Creative Direction & Philosophy
Not an Ad Script
The video should feel entirely like a real personal experience. No traditional advertising clichés, scripted tone-deaf commercials, or instant product pitches.
The Core Storyline
Personal Experience ➔ Frustration ➔ Self-Blame ➔ Realization ➔ Discovery ➔ Simple Comparison ➔ Solution
1. Personal Experience Hooks (0–3s)
"How do people sit for 8 hours a day? Because I honestly couldn't even make it through 3."
"For the longest time, I thought my back was the problem."
"My workday used to be: sit, work, get uncomfortable, stand up... and repeat."
2. The Key Insight & Turning Point
转折过渡
“Then I tried an ergonomic chair, and it completely changed the way I thought about sitting.”
核心洞察（中心思想）
“My body moves all day. But my old chair basically stayed in one position.”
3. Structural Comparison
| Comparison Metric | Traditional Chair | C300 Pro V2 |
|---|---|---|
| Backrest Movement | Fixed back support, rigid structure | Moves naturally with your body dynamically |
| Lumbar Support | Limited adjustment, creates gaps | Follows your motion and stays engaged |
| Reclining Experience | Separates body from support when leaning | Backrest & lumbar work seamlessly together |
4. 30–45s Video Structure
5. Creator Performance Guidelines
DO
- • Speak directly to camera with real reactions.
- • Use your own WFH or office work routine.
- • Demonstrate the chair instead of only talking.
- • Keep first few seconds focused on story, not product.
DON'T
- • Start with "This is the SIHOO C300 Pro V2."
- • Start with a product beauty shot or commercial intro.
- • Sound like a scripted commercial or list features.
- • Make medical, health, or treatment claims.
6. Creator Collaboration Sign-up
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